An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where KAn insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites....
|Title||:||Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon|
|Number of Pages||:||256 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon Reviews
K-Mart's rapid descent into a near corporate oblivion has been well captured by Turner in this excellent piece of business analysis. From a falling market share, poor store layout, employee dissatisfaction, customer trust lost, lack of vision in corporate strategy and marketing, as well as no advances in technical innovation for supply chain management led to the failure of the company. Each one of these problems is detailed in clarity with great examples and a wide range of both business and academic sources to supplement Turner's analysis. While there is no one quick fix for K-Mart (and in fact if there is any lesion it is that quick fixes need to stop) there is a clear need for improved strategy and technological integration of the supply chain (especially at the store inventory level). For those who really want a solid business analysis of K-Mart's problems this is an excellent place to start.
Great insight as to how Kmart went wrong. Brought back lots of memories, both good and bad, of my 17 years working at Kmart.